Brand. Culture. Reputation.

storytelling that drives growth

Davison strategic communications
My passion is finding and telling the compelling stories that drive revenue growth and culture change for your business.
I have developed communications strategies and coached leaders for three decades. That work has helped businesses and people grow, change and deliver bottom-line results. Leaders and colleagues in insurance, financial services and a variety of other fields value my clear strategic thinking, energizing leadership, and calm focus during change and crisis.

Before starting my business, I created the Lockton brand and communications team from scratch, helping Lockton transform a $400 million U.S. firm in 2006 into a $1.5 billion global insurance broker in just 12 years. At GE, I created and developed the brand and communications team that guided Employers Reinsurance through the devastation of 9/11, drove a multi-billion dollar financial turnaround and rebranded the company as GE Insurance Solutions.

Building an engaging work environment and coaching leaders is at the heart of my approach to culture. My work helped Lockton earn the Best Places to Work in Insurance award 10 years in a row, Forbes Best Employers three years in a row, and two J.D. Power Awards for client satisfaction.

Crisis communications is a specialty. I help organizations restore and retain the trust and confidence of key stakeholders in the midst of regulatory scrutiny, unexpected leadership changes, reorganizations, legal disputes, divestitures and natural disasters. My background as a TV news reporter and producer gives me a newsroom insider’s perspective on preparing leaders for their moment in the spotlight.

My firm is based in Kansas City, and I am a proud University of Missouri School of Journalism alum.

Dean@DavisonStrategicComms.com

Timeline

  1. -
    Principal, Davison Strategic Communications

    Davison Strategic Communications helps companies and organizations grow and thrive by delivering expert advice on branding, messaging, storytelling and crisis management.

  2. -
    Senior VP - Director of Communications, Lockton

    Lockton is the world's larges privately held insurance broker. I build the brand and communications team from scratch. The brand strategy helped Lockton grow from $400 million to $1.5 billion in just 12 years. We also earned 10 Best Places to Work in Insurance Awards and the J.D. Power Award in 2016 and 2017. 

  3. -
    Senior VP - Communications, GE Insurance Solutions

    GE Insurance Solutions (widely known at Employers Reinsurance Corporation) was one of the world's largest reinsurers and a unit of General Electric. I led PR and communications, creating the first-ever communications team. I was part of the leadership team that guided the business through a dramatic financial and cultural turnaround, leading to its sale to Swiss Re in 2006. 

  4. -
    Senior VP, Barkley & Evergreen PR

    Helped build and grow the public relations operations of this independent advertising agency. Led strategic communications and crisis communications programs for a variety of clients including Sears, the Harry S. Truman Library and the Greater Kansas City Community Foundation. 

  5. -
    Assignment Editor and Producer, KCTV-5 News - Kansas City

    Produced the #1 6 pm newscast and led the news assignment desk. 

  6. -
    WBAY-TV Action News - Green Bay, News Reporter

    Reported news for the CBS affiliate in Green Bay, Wisconsin with an emphasis on healthcare and politics. 

Contact by email

Dean@DavisonStrategicComms.com

Experience Highlights

  • Principal - Davison Strategic Communications
    Delivering expertise and insight to business leaders to drive growth and culture change.
  • SVP - Director of Communications - Lockton
    led brand & communications for the world's largest privately held insurance broker.
  • SVP - Director of Communications - GE Insurance Solutions
    led brand & communications for one of the world's largest reinsurance firms.

Education Highlights

  • University of Missouri - School of Journalism
    Bachelor of journalism
  • University of Missouri - College of Arts & Sciences
    BAchelor of Arts - Economics (Honors)

involvement &  Awards

  • Insurance Information Institute
    communications committee 1999-2018
  • Council of Insurance Agents & Brokers
    Marketing & comms Working Group 2013-18
  • PR Professional of the Year
    Greater Kansas City public relations society
  • Best of Show Awards
    truman library pr programs 1995 & 1998
  • Accredited in Public Relations (APR)
    Accreditation from Public Relations Society
  • Missouri Military Academy Board of Trustees
    Executive committee of college prep school
  • Shawnee Mission Education Foundation
    Past board chair - Fundraising arm of one of top public school districts in the country
  • United Way of Greater Kansas City
    Marketing & communications advisory board

Contact info

  • E-Mail
    Dean@davisonstrategiccomms.com
  • Phone
    816 787 2886

results. by the numbers.

  • 300%
    Lockton Revenue Growth 2006-2018
  • 20+
    PRSA Awards
  • 10
    culture Awards as Best Place to work in insurance

SERVICES

  • BRAND. Powerful stories resonate far more than PowerPoint pitches or web sites piled high with your product specs and office locations. To build your brand, we guide you through a simple five-step process to understand your story and share it effectively.
    BRAND. Powerful stories resonate far more than PowerPoint pitches or web sites piled high with your product specs and office locations. To build your brand, we guide you through a simple five-step process to understand your story and share it effectively.
  • CULTURE. Effective leaders create vibrant, deeply rooted cultures. It takes time, energy and honesty. To create a vibrant culture, we help you build a winning environment, coach leaders and connect the workplace to the marketplace.
    CULTURE. Effective leaders create vibrant, deeply rooted cultures. It takes time, energy and honesty. To create a vibrant culture, we help you build a winning environment, coach leaders and connect the workplace to the marketplace.
  • REPUTATION. Building and protecting your reputation is all about trust. For more than 30 years, we have helped leading companies build expert media relations programs and deal with challenging crisis situations while maintaining trust.
    REPUTATION. Building and protecting your reputation is all about trust. For more than 30 years, we have helped leading companies build expert media relations programs and deal with challenging crisis situations while maintaining trust.

Videos

BS & BAND MUSIC:  A BLOG ON REPUTATION, STORYTELLING & COMMUNICATIONS

Don’t Pour Gasoline on the Fire

OK, so the you-know-what has hit the fan.

The CEO is agitated. The General Counsel has already called the outside law firm. C-suite leaders are whispering in the hallway.

You are in the first moments of a real crisis.

As a communications leader, what do you do?

I’ve worked for many years with leaders on challenging situations like lawsuits, regulatory actions, layoffs, acquisitions, divestitures, workplace violence and the 9/11 attack.

Every crisis is unique.

There is never a...

Location

Kansas City, Missouri